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Goats, gripes, and grasping for greatness
This is a nice marketing concept 
12th-Apr-2012 11:11 am
I saw the banner advertisement on the bottom of a comic strip, and thought this was worth learning about... NewlyMaid sells you a dress at a discount, and asks for one of your old brand-name bridesmaid dresses (as well as cash) in return. The company cleans and donates the dresses.

I'm a tad old for most of the styles, but one of them looked possible.

12th-Apr-2012 04:21 pm (UTC)
what about the Kate?
13th-Apr-2012 03:05 pm (UTC)
With as much chest as I have, that ends up looking very piled up and weird.
13th-Apr-2012 04:34 pm (UTC)
ahh. I was thinking you had sufficient chest for the lower neckline, but have never contemplated what cowls do around boobage.
12th-Apr-2012 04:44 pm (UTC)
I looked at the website, and I'm still unclear on the rules. Does your discount depend on whether you send them an old dress?
12th-Apr-2012 05:16 pm (UTC)
It appears that the purchase price is not dependent on a dress going back to them. They are offering a service - disposal of an unwanted dress - as well as a good - a new dress - as a package, but one does not depend on the other. There is a place on the web site to order more mailers separate from purchasing a dress, and, running through the purchase process, there is never anywhere that says the buyer *must* send a dress to them (at least, before I click *buy*).
12th-Apr-2012 05:42 pm (UTC)
Here's why I ask:

A lot of jewelry stores will give you a discount on a new watch if you trade in an old watch. The old watches are discarded.

The reason for this is that the jewelry stores figure (not unreasonably) that if you've already GOT a watch, then you're
more likely to walk away unless you get a discount. The people who have no watches to trade in are presumably more
desperate and hence charged full price.

I was wondering if this might be another instance of the same thing.
12th-Apr-2012 06:02 pm (UTC)
Yes and no. The attraction here is "I need closet space." As you know, most purchase decisions are emotional, not rational, decisions.

The thought process is more like this:

I need a dress for X event. ::looks in closet::
I have this old bridesmaid dress. While it is a formal dress, I can't wear it to X event. ::disappointed sigh::
I have to go shopping for a new dress. And I really should get rid of this old dress that is taking up space in my closet.
Oh, look! This place sells new dresses and gets rid of old dresses. How convenient!
I will buy a new dress here because they have something that works for X event and because they will do something with the old dress that makes me feel good. ::contented sigh::
12th-Apr-2012 08:02 pm (UTC)
But... (speaks the woman who has donated or sold or given away FIFTEEN BOXES of books in the past 2 months, with little to no visible difference on her bookshelves, so clearly not one to talk about the minimalist lifestyle...)

But... what is stopping you (me, us, the hypothetical person!) from donating the unwanted/ill fitting dress? Isn't that about the same amount of trouble as sending it in?

Yes, I do have far too many dresses in my closet that I don't fit into. *sigh* I totally relate to the keeping as an emotional decision. Buying? Less so. But I am (trying) to be better about putting one item in the donate pile when I buy a new item of clothing. Someday I hope to have a closet in which the clothes won't stay upright even without the hangers (pressure? From all the other clothes holding them in place? ...*sigh*).
13th-Apr-2012 03:04 pm (UTC)
One of the hangups about donating dresses is that most donation places just take bags of clothing that are dumped in bins as the drop-off. It takes effort and work to find a place that wants your pretty, clean, ironed, hung-up party dress and then driving there to drop it off. This place is saying "use our handy mailer! All it takes is following our directions at your house and a trip to the post office." which appeals to the lazy but vain dress owner.

I'm working on keeping my closet weeded. Every time I buy something to replace something else, or wear something and then don't like it anymore, I'm trying to make sure that the displaced item becomes a deposit into the donation laundry basket, not a deposit into the back of my closet.
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